Supported by H360, Tereza’s collaborators who have left the prison system make costumes for musical about Martinho da Vila

Since July 15, the creation and rehearsals of the musical “Martinho, Coração de Rei” have been in full swing at the Oficina Cultural Oswald de Andrade, in the Bom Retiro neighborhood of São Paulo. The show, which celebrates the musician and writer Martinho da Vila, has the participation of collaborators from the social business Tereza and the support of the Humanitas360 Institute. Thanks to this partnership, nine women who have left the prison system are sewing and embroidering around 300 pieces under the supervision of costume designer Cláudio Tovar.

The production marks the resumption of a partnership that began in 2022, when Tereza contributed to the costumes for “Marrom, o Musical”, a play that toured Brazil paying homage to the life and legacy of singer Alcione. Both shows were conceived by producer Jô Santana and directed by Miguel Falabella. Written by public intellectual Helena Theodoro, “Martinho, Coração de Rei” opens on September 20 at the Teatro Sérgio Cardoso in São Paulo. Tickets are already on sale.

“It is with great joy that Tereza repeats the success of our partnership with Jô Santana and Miguel Falabella. We experienced this partnership in Alcione’s show ‘Marrom’, in which part of the costumes were made in Maranhão, within the prison system,” says Lúcia Helena Araújo Ribeiro, Tereza’s CEO. “Currently, Tereza in São Paulo is fully responsible for the costumes for the musical on Martinho da Vila, some of which were embroidered by former detainees in Maranhão. This partnership empowers the Terezas and demonstrates that art gives new meaning and transforms lives.”

Check out some behind-the-scenes photos below: