What it is
The Tereza brand was created in the Entrepreneurship Behind and Beyond Bars program in 2018. Initially, its objective was to market products from social cooperatives of incarcerated and formerly incarcerated people incubated by the Humanitas360 Institute. Its growth led the brand to transform into an independent social business in 2023, with its own identification number.
Objective
Although constituted as a company, it does not aim for profit, but rather to generate positive socio-environmental impact: any financial surpluses are reinvested in operational growth, hiring more formerly incarcerated women for the production of articles made from sustainable materials.
Tereza Store & Workshop
All this transformation now has a home to call its own. After a fruitful period in the CIVI-CO space, Tereza began the process of moving its headquarters in June 2025. With support from entrepreneur Edna Robim and her team at Facilita for the renovation of the new space, the new Tereza store and workshop opened its doors. And the good news is that the new address remains close to its natal ecosystem, right across the street: Tereza continues on Dr. Virgílio de Carvalho Pinto Street, in the Pinheiros neighborhood, now at number 362.
Read more
See the complete catalog and purchase Tereza products on the website: www.tereza.org.br.
